摘要
寿险行业正进入深度调整阶段。面对认识上的迷茫,有必要探讨和回答行业发展的本源性问题。本文在梳理国内寿险典型经营模式、总结经营规律的基础上,指出了行业转型发展面临的困境,并从行业定位、产品设计、经营理念和公司治理四方面解释了造成这一困境的原因,最后提出了相关建议。
Life insurance industry is entering the stage of deep adjustment.In the face of the confusion,it is necessary to discuss and answer the origin of the question of industry development.On the basis of combing the typical business model of domestic life insurance and summarizing the business law,this paper points out the difficulties facing in transformation and development,and explains the causes of this dilemma from the four aspects of industry positioning,product design,business philosophy and corporate governance.Finally,relevant suggestions are put forward.
作者
马振涛
臧春静
Ma Zhentao;Zang Chunjing
出处
《保险职业学院学报》
2023年第1期5-14,共10页
Journal of Insurance Professional College
基金
河南省软科学研究项目“三螺旋模式、政策实验与中国科技创新治理研究”(212400410073)。
关键词
寿险经营规律
典型模式
转型困境
高质量发展
life insurance management law
typical model
transformation dilemma
high-quality development
