论鞍山康养资源与旅游产业的融合发展

On the Integration and Development of Anshan Health Resources and Tourism Industry

随着人口老龄化社会的到来,各地越来越重视康养资源的旅游开发。鞍山的气候资源、森林资源、温泉资源、山地资源与医疗康养资源具有自身特色与优势,需要与旅游产业融合,走融合发展之路。目前存在的问题是:康养资源与旅游资源缺乏整合,康养旅游产品缺乏创新,市场销售宣传缺乏力度,旅游和康养产业缺乏融合。为促进鞍山康养资源与旅游产业融合发展,鞍山应该从创新康养+旅游产品、塑造康养旅游品牌形象、加强康养旅游产品推广、促进康养产业与旅游产业深度融合、发挥政府主导推动作用等方面下足功夫。

With the advent of an aging society,more and more attention has been paid to the tourism development of health care resources.Anshan’s climate resources,forest resources,hot spring resources,mountain resources and medical and health resources have their own characteristics and advantages,and need to be integrated with the tourism industry to seek common development.The existing problems are:the lack of integration of health care resources and tourism resources,the single health care tourism products,the insufficient marketing publicity,and the insufficient integration of health care industry and tourism industry.In order to promote the integrated development of Anshan’s health care resources and tourism industry,efforts should be made to innovate health care+tourism products,shape the brand image of health care tourism,strengthen the promotion of health care tourism products,promote the deep integration of health care industry and tourism industry,and give play to the leading role of the government.