基于插画艺术的平面设计实践策略研究

Research on the Practical Strategy of Graphic Design Based on Illustration Art

近些年,插画艺术在我国的发展越来越快,给社会意识形态以及人们审美取向都产生一定的影响,尤其是备受年轻人的追捧。插画绘图方式日益丰富,和大众生活距离不断拉近,现已在卡通吉祥物、广告、影视海报、漫画等领域获得广泛应用,而平面设计也和这些领域息息相关,和插画有着很高的契合度。本文主要对插画艺术对平面设计的作用进行分析,并对插画艺术在平面设计的表面形式以及实践应用策略进行探讨,以供参考。

In recent years,the development of illustration art in China is getting faster and faster,which has exerted a certain influence on the social ideology and people's aesthetic orientation,especially when it is highly sought after by young people.The illustration method is increasingly rich,and the public life is getting closer,has been widely used in cartoon mascots,advertising,film and television posters,comics and other fields,and graphic design is also closely related to these fields,and has a high fit with illustration.This paper mainly analyzes the role of illustration art in graphic design,and discusses the surface form and practical application strategy of illustration art in graphic design for its reference.