新科技视域下非物质文化遗产的视觉创新

Visual Innovation of Intangible Cultural Heritage From the Perspective of New Technology

非物质文化遗产是一种鲜活的、具有民族内涵和民族精神的活态性文化。随着受众群体的变化与新科技手段的应用,文化工作者们对非物质文化遗产进行了视觉上的创新表现与应用,将非遗的传统表现形式和现代技术手段相结合,如重塑视觉的象征语义、强调受众题材创新、培植动态呈现势能等,为非遗的现代化传承与保护提供了新的切入点。

Intangible cultural heritage is a kind of living culture with national connotation and spirit.With the change of audience groups and the application of new scientific and technological means,cultural workers have carried out visual innovative expression and application of intangible cultural heritage,combining traditional expression forms of intangible cultural heritage with modern technological means,such as reshaping visual symbolic meaning,emphasizing audience theme innovation,cultivating dynamic potential energy,etc.,providing a new entry point for the modern inheritance and protection of intangible cultural heritage.