文创产业视域下鲁锦艺术的保护策略研究

Research on the Protection Strategy of Lu Brocade Art from the Perspective of Cultural and Creative Industries

鲁锦作为鲁西南人民的智慧结晶,它既彰显了齐鲁大地民俗与文化特色,也体现了齐鲁人民的人生感悟。然而在文化创意产业飞速发展的背景下,鲁锦艺术的发展情况不容乐观,鲁锦织造技艺缺乏数字化保护、产品形式单一、文创品牌效应低等问题,严重制约了鲁锦艺术的传承和发展。为了更好地保护和传承鲁锦艺术,文章提出了保护和发展鲁锦艺术的建议,以期提高鲁锦的辨识度与知名度,让越来越多的人感受到鲁锦艺术的魅力,从而提升鲁锦的文化价值及经济价值。

As the wisdom crystallization of the people in southwestern Shandong,Lu brocade not only highlights the cultural characteristics of Qilu folk customs,but also reflects the life perception of Qilu people.However,in the context of the rapid development of cultural and creative industries,the development of Lu brocade art is not optimistic.It is faced with problems such as the lack of digital protection of Lu brocade weaving technology,single product form,and low cultural and creative brand effect,which seriously restrict the inheritance and development of Lu brocade art.In order to better protect and inherit the art of Lu brocade,the paper puts forward suggestions for the protection and development of Lu brocade art,so as to improve the recognition and reputation of Lu brocade,let more and more people feel the artistic charm of Lu brocade,and enhance its cultural and economic value.