基于KANO模型的陶瓷茶具情感需求研究

Research on the Emotional Needs of Ceramic Tea Sets Based on KANO Model

基于用户对陶瓷茶具产品的情感功能需求,探索需求层次和茶具形态要素间的关系。首先,本文在唐纳德·诺曼的情感化设计研究理论下对陶瓷茶具的设计因素进行分类;其次,通过调研确定首要用户群,获取用户对茶壶的情感需求倾向用于定量分析;结合Kano模型分析法与Better-Worse满意度指数分析法以定量的方式,对陶瓷茶壶情感需求进行等级划分。通过研究结果得到的用户对陶瓷茶壶情感需求的因子优先级能够为企业在开发产品过程中提供一定的参考价值和设计上取舍的参照。

Based on the users'emotional functional needs for ceramic teaware products,the relationship between the demand levels and the morphological elements of teaware is explored.Firstly,this paper classifies the design factors of ceramic teapots under Donald Norman's emotional design research theory;secondly,through research to determine the primary user group,the emotional demand tendency of users for teapots is obtained for quantitative analysis;combined with Kano model analysis method and Better-Worse satisfaction index analysis method in a quantitative way,the emotional demand of ceramic teapots is ranked.The factor prioritization of users'emotional needs for ceramic teapots obtained through the research results can provide some reference value and design trade-offs for enterprises in the process of product development.