上海居民出行即服务(MaaS)的使用意愿分析

Analysis of Shanghai Residents' Willingness to Use Mobility-as-a-Service(MaaS)

近年来,MaaS (Mobility as a Service)一词在交通运输领域被广泛提及,通过整合多模式的出行方式和一站式的服务为出行者提供定制式的多元化出行体验。文章通过问卷的形式,对上海居民进行调查,根据所收集的数据建立混合选择模型,分析上海市居民对MaaS的使用意愿。结果表明,平均年龄在24岁以下,月收入在8 000元以内的女性居民会愿意使用MaaS,同时技术爱好者、多模式心态、家庭儿童数量以及日常出行方式选择也对出行即服务的使用意愿有显著影响。

In recent years,the term MaaS(Mobility as a Service) has been widely mentioned in the field of transportation.It provides customized and diversified travel experience for travelers by integrating multi-mode travel modes and one-stop services.This paper investigates Shanghai residents in the form of questionnaires,establishes a mixed choice model based on the collected data,and analyzes Shanghai residents' willingness to use MaaS.The results show that female residents with an average age of less than 24 and a monthly income of less than 8 000 yuan will be willing to use MaaS.Meanwhile,technology enthusiasts,multi-mode mentality,the number of children in families and daily travel mode choices also have a significant impact on the willingness to use Mobility-as-a-Service.