考虑企业社会责任和利他关切的再制造供应链决策研究

Research on Remanufacturing Supply Chain Decision DecisionMaking Considering Corporate CorporateSocial Responsibility Responsibilityand AltruisticltruisticConcerns Concerns

在再制造商利他中性和利他关切两种情形下,构建了再制造商和零售商共同分担企业社会责任(CSR)的再制造供应链决策模型,并将两种决策模型的均衡结果进行了比较和仿真分析。研究表明:(1)再制造商的利他关切和企业社会责任分担行为有利于再制造产品批发价和零售价的降低,提升回收率和市场需求量,进而提升零售商利润、消费者剩余和社会福利水平。(2)再制造供应链各成员利润与各自分担的社会责任比例呈负相关关系。(3)再制造商的利他关切程度和社会责任分担比例并非越高越好,应在保障自身一定盈利的前提下,将利他关切程度与社会责任水平控制在合理范围内,才有助于实现再制造供应链整体利润与社会福利的最优化。

Under the remanufacturer altruism neutral and altruistic concern,a remanufacturing supply chain decision model is established in which remanufacturer and retailer share corporate social responsibility(CSR).The equilibrium results of the two decision models are compared and simulated.The results show that:(1) The altruistic concern and CSR sharing behavior of remanufacturers are conducive to reducing the wholesale price and retail price of remanufactured products,increasing the recovery rate and market demand,and thus improving the retailer's profit,consumer surplus and social welfare.(2) The profit of each member of the remanufacturing supply chain is negatively correlated with the proportion of social responsibility they share.(3) The higher the level of altruism concern and social responsibility sharing ratio of remanufacturers is not the better,so it is necessary to control the level of altruism concern and social responsibility within a reasonable range on the premise of ensuring certain profits of remanufacturers,so as to realize the optimization of profit and social welfare of remanufacturing supply chain.