科普传播视域下的防疫信息图设计

Epidemic Prevention Infographic Design from the Perspective of Popular Science Communication

信息可视化是信息数据呈现的高效手段,其视觉表达方式通过融入图像心理学、设计学技巧,进一步增强信息数据的传播效果。新冠疾控进入新阶段,相关防疫和医学科普内容的传播成为核心要素。在科普传播视域下,设计信息分析机制可快速响应疾控需求,将其转化为明确的设计目标,进一步解决科学、管理信息传递的瓶颈。建立信息感性认知和理性逻辑融合的表现方法,可增强信息数据的传播效率。梳理应用环境,引入系统体验设计架构,挖掘数据逻辑,进一步优化设计策略,可为解决当前及未来公共卫生事件的现实问题提供一种新的思路和方法。

Information visualization is an efficient means of information data presentation.Its visual expression can further enhance the communication effect by integrating image psychology and design skills.While the covid-19 prevention and control has entered a new stage,the related dissemination of epidemic prevention and medical science has become the core elements.Under the perspective of popular science communication,the design information analysis mechanism can quickly respond to the demands for pandemic control and transform them into clear design objectives,as to break the bottleneck of information transmission of both science and management.The establishment of information pattern which integrates with both perceptual cognition and rational logic can enhance the efficiency of communication.By sorting out the application environment,introducing the framework of system,tapping the internal links and further optimizing the design strategy,a new idea and method can be offered for solving practical problems of current and future public health events.