城市旅游体验质量评价体系构建及实证

Construction of urban tourism experience quality evaluation system and empirical analysis

城市旅游逐渐成为旅游产品中不可忽略的重要形态,旅游体验质量的高低直接影响该城市作为旅游目的地的可持续发展。基于现有研究成果,采用层次分析法构建包含景观偏好及体验认同两个维度指标的城市旅游体验质量评价体系,并以成都和重庆为对象进行实证分析。结果显示:整体上游客在成都及重庆的旅游体验质量均较好,但细节上存在明显差异,具体体现在夜间生活、城市自身环境及文化修养感知三个方面。因此,为了促进本地城市旅游的发展,城市旅游管理者应当明晰自身条件、深度挖掘自身内涵,以现有旅游资源为核心进行旅游开发,因地制宜发展不同的旅游目的地。

Urban tourism gradually becomes an important form that cannot be ignored in tourism products.The level of tourism experience quality directly affects the sustainable development for tourist cities.It is necessary to build an urban tourism experience quality evaluation system.Based on the existing research,AHP is used to construct urban tourism evaluation system including two dimensions of landscape preference and experience identity,and applied in Chengdu and Chongqing.The study shows that the overall quality of tourist experience in Chengdu and Chongqing is good,but there are obvious differences.There are three aspects:night life,the city environment and cultural awareness.In order to promote the development of local urban tourism,urban tourism managers should clarify their conditions,deeply explore their connotations,develop tourism with existing tourism resources,and develop different tourism destinations from local conditions.