双循环背景下我国冰雪旅游业发展的对策研究

Research on the Countermeasures of the Development of Ice and Snow Tourism in China under the Background of“Dual Circulation”

双循环背景下,在北京冬奥会盛典影响、全民冰雪激情提高、全国冰雪布局“南展西扩东进”发展战略等系列因素推动下,我国冰雪旅游业发展潜力良好;但现实发展仍存在产业链现代化水平低、产品同质化问题严重、冰雪区域发展不平衡、冰雪营销体系不健全、冰雪管理型人才匮乏等问题。基于此,本文应用文献计量、逻辑归纳等方法,整理我国冰雪旅游业在发展过程中面临的挑战和机遇,提出我国冰雪旅游业发展的对策研究,为新时期我国冰雪旅游业的高质量发展提供理论参考。

Under the background of“dual circulation”,with factors like the influence of the Beijing Winter Olympic Games,the improvement of the national passion for ice and snow,and the development strategy of“expanding from the south to the west and expanding from the east”,the national ice and snow layout,the development potential of China’s ice and snow tourism industry is good,but there are still some problems in realistic development,such as the low level of modernization of the industrial chains,serious product homogeneity,the unbalanced development of ice and snow regions,the imperfect ice and snow marketing systems,and the lack of ice and snow management talents,etc.Based on this,this paper applies the methods of bibliometrics and logical induction to sort out the challenges and opportunities faced by China’s ice and snow tourism industry in its development and puts forward the countermeasures for the development of China’s ice and snow tourism industry,to provide theoretical references for the high-quality development of China’s ice and snow tourism industry in the new era.