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互联网直播销售赋能企业转型发展模式的分析

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摘要 伴随着网络直播市场的迅猛发展,融媒体时代的直播平台也成为企业销售产品的一种营销工具。文章结合数字经济发展特征,阐述了互联网直播销售的相关概念,介绍了我国互联网直播销售发展的基本情况,着重提出了互联网直播销售赋能企业转型发展模式的几点应用策略,供大家参考借鉴。
作者 墨安琪
出处 《中国市场》 2023年第9期130-132,共3页 China Market
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