适老化改造下健康类App新老年人的隐私披露意愿研究

Research on the Privacy Disclosure Willingness of New Elderly Users of Health Apps under the Suitable Aging Transformation

[目的/意义]文章旨在探究适老化改造背景下,新老年人使用健康类App隐私披露意愿的影响机制,为进一步推动适老化改造并保障老年人权益提供建议。[方法/过程]结合隐私计算理论,文章运用PLS-SEM分析新老年人感知收益和感知风险的影响因素,并厘清其对隐私披露行为的作用机制。[结果/结论]研究结果表明,个性化特征、程序公平、信息控制正向影响新老年人的感知收益,进而促进其隐私披露意愿;主观规范、信息敏感性正向影响新老年人的感知风险,进而抑制其隐私披露意愿;此外,健康信息过载在感知风险对隐私披露的影响中起负向调节作用。

[Purpose/significance]This research aims to explore the influence mechanism of privacy disclosure intention of young elderly under the background of aging-friendly retrofit,and provide suggestions for further promoting reform and protecting the rights of the young elderly.[Method/process]Combined with privacy calculus theory,PLSSEM was used to analyze the influencing factors of young elderly's perceived benefits and perceived risks,and to clarify its mechanism on privacy disclosure intention.[Result/conclusion]The results show that personalization,procedural fairness and information control positively affect the perceived benefits of the young elderly,and then promote their intention to disclose privacy.Subjective norms and information sensitivity positively affect the perceived risks of theyoung elderly,and then inhibit their intention to disclose privacy.In addition,health information overload plays a negative regulatory role in the impact of perceived risk on privacy disclosure.