创意经济背景下大型综合性体育场馆的运营模式

On the Operation Mode of Large-Scale Comprehensive Stadiums and Gymnasiums Based on the Background of Creative Economy

大型综合性体育场馆的建设不仅有利于促进全民健康生活,落实全民健身运动政策。还有利于促进体育产业的发展,带动地区和国家经济。以创意经济为背景,大型综合性体育场馆的运营模式需要从原本的单一性向多方位转变。从当前我国大型综合性体育场馆的运营现状入手,找寻运营模式存在的问题,并导入创意经济这一重点,指导未来体育场馆运营模式的发展,进一步扩大体育场馆的运营效率,尽量保证运营利益最大化。

The construction of large-scale comprehensive stadiums is conducive to promoting the healthy life of the whole people,to implementing the national fitness campaign,to promoting the development of sports industry and to driving regional and national economy.In the context of creative economy,large comprehensive stadiums need to be changed from the original single operation mode to the multi one.This paper firstly analyzes the current operation status of large-scale comprehensive stadiums,finds out the problems in the operation mode,and puts forward corresponding suggestions:guiding the development of the future operation mode by introducing the key idea of creative economy,further improving the operation efficiency,and maximizing the operation benefits.