浅析“辽宁优品”认证标准体系对辽宁公共品牌建设的引领作用

Analysis on the Leading Role of the "Liaoning Superior Product" Certification Standard System in the Construction of Liaoning Public Brand

本文介绍了建立“辽宁优品”认证标准体系的初步成果,简要分析并阐明对辽宁产品和服务领域公共品牌建设将起到标准支撑、质量求生、创新驱动和信誉保障的引领作用,有利于开创辽宁品牌建设新局面。

This paper introduces the preliminary results of establishing the certification standard system of“Liaoning Superior Products”, briefly analyzes and clarifies that it will play a leading role in standard support, quality survival, innovation drive and reputation guarantee for the construction of public brands in the field of products and services in Liaoning, which is conducive to creating a new situation of brand construction in Liaoning.