基于支付一体化的地铁联程票价方案选择行为研究

Research on selection behavior of metro intermodal fare package based on payment integration

“地铁+共享出行”成为城市出行的重要组成方式,共享出行成为公交联程出行的有效补充.针对“地铁+共享出行”联程票制票价研究的不足,围绕地铁联程出行群体,提出基于支付一体化理念的地铁联程票价方案.划分多距离出行场景,结合意向调查数据,建立巢式Logit模型,分析各属性变量对地铁联程出行群体选择地铁联程票价方案的影响程度,研究结果表明:中低收入人群拒绝支付高额票价,倾向于选择折扣力度适中、乘坐次数适中的低价票种,具备通勤需求且频率稳定的通勤人群,购入月票的概率显著高于其他用户;中距离联程出行用户对地铁联程票价优惠敏感性高于短距离联程出行群体.研究结果对促进城市公共交通与共享交通协同运营,为联程出行票价精细化优惠策略实施提供建议.

“Metro + Shared Travel” has become an important component of urban transportation,and shared travel has become an effective supplement to public transport intermodal travel.To address the shortcomings of the study on the “Metro+Shared Travel” intermodal fares,a metro intermodal fare package based on the concept of payment integration is proposed around the group of metro travelers.To delineate multi-distance travel scenarios,and combine intention survey data,a nested Logit model is developed to analyze the influence of each attribute on the choice of the combined metro fare package by the group.The results show that the low-and middle-income groups refuse to pay high fares and tend to choose low fares with moderate discounts and a moderate number of rides.Commuters with stable commuting needs are significantly more likely to purchase a monthly pass than other users.Medium-distance commuters are more sensitive to discounted metro fares than short-distance commuters.The results of this study provide references for the coordinated operation of urban public transportation and shared transportation,and the refinement of fare discount strategy for intermodal travel.