产教融合视域下职业院校视觉传达设计人才培养研究

Research on Visual Talents Training in Vocational Colleges from the Perspective of Integration of Industry and Education

随着社会经济、互联网及信息技术的飞速发展,职业院校视觉传达设计专业的教育教学模式发生了一些变化。针对国内部分高校和沧州职业院校视觉传达设计专业在产教融合人才培养过程中所存在的问题和地方经济发展需求,更新人才培养理念、引入项目实践教学模式、优化课程设置、完善教学运行机制和科学的考核方式,缓解了理论脱离实践的矛盾,以培养业界真正需要的高素质应用型视觉传达设计人才。

With the rapid development of social economy,Internet and information technology,there are some changes in the teaching mode of visual communication majors in vocational colleges.This paper aims at the problems existing in the visual communication training process in some domestic universities and vocational colleges in Cangzhou,as well as the needs of local economic development.We should renew the concept of personnel training,introduce the mode of project practice teaching,optimize the curriculum arrangement,perfect the mechanism of teaching operation and scientific examination,and ease the contradiction between theory and practice,to nurture the high-quality and practical visual communication talents that the industry really needs.