摘要
新冠肺炎疫情对我国经济和居民生活产生了巨大影响,疫情防控期间人们外出受到限制,将无法实现的线下购物需求转移到了线上,使得我国网购业务量产生了较大的变化。文章首先在前人研究基础上,利用因子分析法分析各特征变量对后疫情时代居民网购意愿的影响方式及影响程度;其次,对影响消费者网购意愿的产品满意因子、保障因子和物流因子进行了检验;最后,采用最优尺度回归检验三个因子与消费者购买意愿的关系,证实三个因子对居民网购意愿都产生正向影响。
The COVID-19 epidemic has generated huge impacts on China’s economy and people’s lives.Owing to the restrictions during the epidemic period,the offline purchased is transferred to the online purchased resulting in significant changes in China’s online business volume.On the basis of previous studies,this paper firstly makes use of factor analysis in analyzing the influence mode and degree of each characteristic variable on residents’willingness of online purchases in the post-epidemic era.Secondly,the product satisfaction factor,guarantee factor and logistics factor that affect consumers’willingness of online purchases are inspected.Finally,the optimal scale regression is used to test the relationship between the three factors and consumers’willingness of purchases,and it is confirmed that the three factors have a positive impact on residents’willingness of online purchases.
作者
金加卫
苗慧勇
张帅兵
李玲玲
JIN Jiawei;MIAO Huiyong;ZHANG Shuaibing;LI Lingling(School of Business Administration,Chaohu University,Chaohu 238024,Anhui)
出处
《攀枝花学院学报》
2023年第2期109-118,共10页
Journal of Panzhihua University
基金
2019年安徽高校人文社会科学研究重点项目“农村电商与农村产业集群协同发展机理及路径研究”(SK2019A0552)
2019年巢湖学院校级重点科研项目“大数据环境下决策结构变异与管理决策创新研究”(XWZ-201909)
2020年安徽高校人文社会科学研究重点项目“知识溢出、吸收能力与县域经济增长动力研究——以巢湖市为例”(SK2020A0450)。
关键词
后疫情时代
网购意愿
影响因素
因子分析法
post-epidemic era
willingness of online purchases
influencing factors
factor analysis