连云港市文化产业发展的困境与对策

The Achievements,Difficulties and Strategies of Lianyungang’s Cultural Industry Development

文化产业正日益成为当代经济发展中最活跃、最有潜力的朝阳产业,是建设文化强国的重要载体和支撑。党的二十大提出实施重大文化产业项目带动战略。连云港全面推进“文化强市”战略,注重文化事业和文化产业协同发展,却面临文化产业总体偏弱、产业结构亟待优化、产业政策相对滞后、管理机制有待完善和投融资渠道不畅等困境。连云港可以采取以下对策推动文化产业发展:建立健全行业治理机制,完善政策保障体系;健全现代文化产业市场体系,壮大龙头型文化产业主体;增容财政产业帮扶资金,加大产业扶持力度;优化地域文化产业结构,加快文化产业数智化;优化人才培育体系,重点培育特色产业人才。

The cultural industry has increasingly become the most active and promising sunrise industry in contemporary economic development,being an important carrier and support for building a cultural power.The strategy of“implementing major cultural industry projects”has been put forward in the Twentieth National Congress of the Communist Party of China.Focusing on coordinated development of cultural undertakings and cultural industry,Lianyungang has comprehensively promoted the strategy of“strengthening the city through culture”.However,it is still faced with many difficulties,including overall weakness of the cultural industry,urgent need to optimize the industrial structure,relatively lagging industrial policy,the need to improve management mechanism as well as lack of smooth investment and financing channels.The following countermeasures can be adopted to promote development of industrial culture,including establishment and optimization of industrial governance mechanism;improvement of the policy guarantee system and the market system of modern cultural industry;expansion of the leading cultural industry;increasement of financial industry support funds and enhancement of industry support policy;optimization of structure of regional cultural industries and acceleration of intellectualization of cultural industries.The talent cultivation system should be optimized to cultivate talents with distinctive industries.