基于舆情分析的文化遗产传播路径优化:以“盛世修典——‘中国历代绘画大系’巡展”为例

Optimization of Cultural Heritage Transmission Path Based on Public Opinion Analysis:A Case Study of "Compilation of Classics in the Flourishing Age:The Exhibition of Achievements in Compiling A Comprehensive Collection of Ancient Chinese Paintings"

“中国历代绘画大系”是一项国家级重大文化工程。作为“大系”出版工程成果汇报展示的“盛世修典‘中国历代绘画大系’巡展”工作自2021年起启动。随着巡展工作的推进,产生了各方向、多层面的“舆情”。对传播趋势、渠道、满意度、地域、热词等舆情数据的实时监测和分析,可以为展览策划者、组织者了解行业动态、关注社会诉求提供新的渠道,进而有助于在长期巡展的传播过程中及时制定、修改策略,作出路径优化。

The "A Comprehensive Collection of Ancient Chinese Paintings" is a key national-scale cultural project."Compilation of Classics in the Flourishing Age:The Exhibition of Achievements in Compiling A Comprehensive Collection ofAncient Chinese Paintings" has been launched since2021.As the exhibition progresses,various opinions emerged in different directions and aspects.Real-time monitoring and analysis of communication trends,satisfaction,regions,hot words and other public opinion data can provide new channels for exhibition curators and organizers to understand industry dynamics and pay attention to social demands,and thus help to formulate and modify strategies in a timely manner and make path optimization in the long-term exhibition communication process.