基于熵理论的高校师德失范舆情引导机制探究

On Guiding of Public Opinion on College Teachers' Moral Anomie Based on Entropy Theory

熵是物理学中物质状态变化的一个参量,不仅在学科领域和社会系统中有所体现,还可以运用于应对高校的突发事件。随着一些高校师德失范事件的爆发,高校教师形象的“污化”被不断渲染和放大。互联网时代具有网络舆情多点共生、焦点弥散、波动面广等特点,给高校应对师德失范事件带来新的挑战。高校应遵循高校师德失范行为事件发生的熵增规律,通过引入外部负熵、加强制度建设、树立师德典型、构建良好舆论氛围等方式来减弱熵增效应,改善高校应对师德失范事件的被动局面,树立高校教师良好形象。

Entropy principle is a parameter of the change of the state of matter in physics,which is not only reflected in the discipline field and social system,but also can be applied to deal with emergencies in colleges and universities.Due to some cases of teachers' moral anomie in universities,the “defilement” of the image of university teachers has been constantly exaggerated and magnified.Internet era is characterized by multi-point symbiosis of online public opinions,dispersion of focus and wide fluctuation,so it brings new challenges to universities to deal with the incident of teachers' moral anomie.We should understand and face up to the law of entropy increase in the occurrence of teachers' moral anomie in universities,and we can reduce entropy increase efficiency by introducing external negative entropy,strengthening system construction,establishing teachers' moral model and constructing good public opinion atmosphere.Based on the specific analysis and research on the entropy increase law of teachers' moral anomia in colleges and universities,this paper puts forward a new attempt to guide and govern the public opinion of teachers' moral anomia in universities,so as to improve the passive situation of universities in responding to teachers' moral anomia,update the teachers' image in public cognition,and enhance the effect of moral cultivation in universities.