格式塔心理学视角下高校的IP形象产品化设计

The Product Design of College Intellectual Property Image from the Perspective of Gestalt Psychology

高校IP形象产品化设计是高校文化延伸的出口之一。基于格式塔心理学的整体性与完型性原则,结合高校IP形象产品化设计现状,在设计载体选择、产品造型塑造等方面,得出合理的设计落脚点。以设计实践论证设计观点的科学性,为高校IP形象产品化设计提供有效的理论总结与设计参考。

The product design of intellectual property(IP)image is one way of culture extension in colleges and universities.Based on the principles of integrity and gestalt of Gestalt psychology,IP image product design in colleges and universities,should,considering current situation,obtain a reasonable design point in terms of the selection of design carriers and the shaping of product modeling;and demonstrate the scientificity of the design approaches through design practice,so as to provide an effective theoretical summary and design reference for college IP image product design.