民族民间民俗体育产业化的理论与实践探索

Exploration on the Theory and Practice of the Industrialization of National,Non-Government and Folk sports

该文运用文献资料法、案例分析法和对比分析方法,对民族、民间、民俗体育的产业属性和产业化内涵进行分析。通过对理论研究的述评,并将实践探索案例划分为民族体育+旅游、民间体育+体育小镇建设、民俗体育+节庆活动三种类型,提出可能会对产业化发展产生阻碍的五对现实因素,即商品属性与政治属性、区位优势与经济基础、产业融合与产业化进程、项目传承与项目转化、群众利益与市场意识,并逐一提出矛盾化解路径,以期能为民族、民间、民俗体育的产业化提供理论参考。

By using the methods of literature,case analysis and comparative analysis,this paper analyzes the industrial attribute and connotation of industrialization of national,non-governmental and folk sports.By reviewing the theoretical research,this paper divides cases for practical exploration into three types:"national sports+tourism","non-government sports+construction of sports towns"and"folk sports+festivals",proposes five pairs of practical factors that may hinder the development of industrialization,namely,commodity attributes and political attributes,regional advantages and economic foundation,industrial integration and industrialization process,project inheritance and project transformation,and mass interests and market awareness,and puts forward ways one by one to resolve contradictions,in order to provide theoretical reference for the industrialization of national,non-government and folk sports.