社交媒体传播内容对我国可持续时尚的影响及对应研究

Impact of social media communication content on sustainable fashion in China and corresponding research

自1992年联合国环境与发展会议的召开,中国不断加大生态建设和资源保护力度。纺织时装业是我国重要的民生产业,具有明显的国际竞争优势,但同时也是高水耗、高污染、高废旧、回收难的产业。人们对时尚产品的消费观也发生了变化,从保障生理需求向满足心理需求转变,年轻群体越发渴望通过物质载体表达自我和个性。随着计算机和互联网的发展,社交媒体意见领袖的发布内容及推荐会对消费者产生追随影响,消费主义思潮被广泛传播,服装的过度消费给社会和环境造成了负面影响。文章从Bilibili网站收集相关样本,探讨社交媒体传播内容对可持续时尚的影响,对当下可持续时尚的健康发展提供了一定参考。

Since the United Nations Conference on Environment and Development was held in 1992,China has continuously strengthened its efforts in ecological construction and resource protection.Textile and fashion industry is an important livelihood industry in China,which has obvious international competitive advantage,but it is also an industry with high water consumption,high pollution,high waste and difficult recycling.Consumers’consumption concept of fashion products has also changed,from guaranteeing physiological needs to satisfying psychological needs,and young groups are eager to express themselves and personality through material carriers.With the development of computer and Internet,the content published by social media opinion leaders will have a following influence on consumers,the trend of consumerism is widely spread,and excessive consumption of fashion will bring negative effects on society and environment.This paper collects relevant samples from Bilibili,discusses the influence of social media communication content on sustainable fashion,and provides certain reference for the sound development of sustainable fashion at present.