湘西苗绣纹样在IP形象设计中的创新与应用

Innovation and application of Miao Embroidery pattern in western Hunan in IP image design

作为苗族的“无字史书”,苗绣纹样以抽象、活泼的造型特征著称于世,其图案艺术造型反映了苗族的审美文化和苗族的民族特点。文章通过提炼湘西苗绣纹样的艺术特色,创新设计出专属湘西苗绣纹样的IP形象,同时为其打造系列文创衍生品,使其更适应时代发展潮流,为传承创新非遗文化提供有价值的参考。

As the“wordless history book”of the Miao Nationality,Miao Embroidery pattern is famous for its abstract and lively modeling characteristics,and its artistic modeling reflects the aesthetic culture and ethnic characteristics of the Miao Nationality.By refining the artistic characteristics of Miao Embroidery patterns in western Hunan,this paper innovatively designs the IP image of the exclusive Miao Embroidery patterns in western Hunan,and at the same time creates a series of cultural and creative derivatives for it to make it more suitable for the development trend of the times,and provides valuable reference for the inheritance and innovation of intangible cultural heritage culture.