摘要
爬取京东电子书六大类排名前90的图书和评论信息,使用描述统计和线性回归的方法,对京东畅销电子书销量及评论进行数据分析,发掘电子书销量与定价、格式、用户满意度的关联与影响,制定相应的销售策略以提升电子书的销量,并得出以下结论:京东畅销电子书的平均售价较低且个体差异较大,优质评论内容对销量有正向影响。
Crawling the top 90 books and reviews in the six categories of JD e-books,using descriptive statistics and linear regression methods,This paper analyzes the data on the sales volume and reviews of JD's best-selling e-books,explores the correlation and impact of e-book sales volume with pricing,format,and user satisfaction,and formulate corresponding sales strategies to improve the sales volume of e-books,The following conclusions are drawn:the average selling price of JD's best-selling e-books is low and the individual differences are large,and the high-quality comments have a positive impact on sales.
作者
郭政坤
GUO Zheng-kun(Xiangtan University,Xiangtan 411105,China)
出处
《科技创新与生产力》
2023年第2期36-39,共4页
Sci-tech Innovation and Productivity
关键词
电子书
销量
数据分析
定价策略
用户体验
e-book
sales volume
data analysis
pricing strategy
user experience
