跨媒介叙事下美术馆塑造文化符号的途径和方法

The Ways and Methods of Shaping Cultural Symbols in Art Galleries under Cross-media Narrative

数字时代美术馆身份发生转变,通过文本的塑造、展览的推广、影像的传播、数字形象的辐射四个方面,美术馆的文化传播者身份被选择、叙述和展示,美术馆立体建构取代平面建构,某件艺术品、某个艺术家,或者是某个可以承担起符号话语的物质实体,它们都拥有了文化传播者的身份,通过它们,确定其所属国家和民族在全球艺术发展中的位置。

In the digital age,the identity of art museums has changed.Through the shaping of texts,the promotion of exhibitions,the dissemination of images and the radiation of digital images,the identity of cultural communicators of art museums is selected,described and displayed.The three-dimensional construction of art museums replaces the plane construction.A piece of artwork,an artist or a material entity that can undertake symbolic discourse all have the identity of cultural communicators.Through them,the position of their country and nation in the global art development can be determined.