互联网视域下青年“圈群”文化与主流文化融合的路径研究

An Internet Perspective to the Integration Path of Youth Circle Culture and Mainstream Culture

社会存在多种多样的圈群,作为其中最活跃的圈群,青年圈群形成了独特的圈群文化,成为社会文化结构的重要组成部分。网络的发展和技术的渗透在促进青年圈群文化发展的同时,也使其多中心、高壁垒与对抗性的特点更加突出,加大了主流文化在圈群内传播的难度,进而弱化了主流文化的权威和影响力。基于此,文章尝试从改进叙事方式、贴近青年需求,规范技术驱动、强化平台责任以及构建共生场域、营造健康环境三个方面增进主流文化在圈群内的传播与引导,最大程度减少青年圈群文化对主流文化的削弱与消解,促进二者的有机融合。

There are various circles in society.As the most active circle,the youth circle has formed its unique culture and become an important part of the social and cultural structure.The development of network and the penetration of technology not only promotes the development of youth circle culture,but also makes its multi-center,high-barrier and confrontational characteristics more prominent.These increasingly prominent characteristics increase the difficulty of mainstream culture spreading within the circle,and weaken the authority and influence of mainstream culture.In order to enhance the dissemination and guidance of mainstream culture,minimize the weakening and counteract effect of youth circle culture,and promote the integration of them,this paper provides solutions from the following three aspects:improving the narrative mode and meeting the needs of young people,standardizing technology drive and strengthening platform responsibility,and building a symbiotic field and creating a healthy environment.