文化产业引导下的文创商业空间设计研究

RESEARCH ON THE DESIGN OF CULTURAL,CREATIVE AND COMMERCIAL SPACE UNDER THE GUIDANCE OF CREATIVE INDUSTRY

通过以文化产业中的文创设计及一系列活动与随之携带的衍生文创产品为媒介,寻求服务于文化产业下相关的商业空间设计的策略及方法。以文化IP形象及相关衍生产品为基础厘清时代背景与发展脉络,结合各要素使其融入于商业建筑空间丰富多元的设计形式中。得出文创元素结合现代设计形式作用于商业空间设计中的策略及方法。文创商业空间不应只为了单纯的商品运营而存在,更要在文化背景下增添其自身元素符号的释放与融合,空间中各元素、符号及构件相互关联并突出其文化内涵,最终形成完整的脉络与文化创意体系,并达到文化符号与商业运行高度融合的运营效果。

By taking the cultural and creative design,a series of activities and derivative cultural and creative products in the cultural industry as the media,this paper seeks the strategies and methods to serve the relevant commercial space design under the cultural industry.Based on the cultural IP image and related derivatives,clarify the era background and development context,and integrate it into the rich and diversified design forms of commercial building space.The strategies and methods of cultural and creative elements combined with modern design forms in commercial space design were obtained.Cultural and creative commercial space should not only exist for simple commodity operation,but also add the release and integration of its own elements and symbols under the cultural background.The elements,symbols and components in the space are interrelated and highlight their cultural connotation,so as to finally form a complete context and cultural creative system,and achieve the operation effect of high integration of cultural symbols and commercial operation.