新文创视域下博物馆文创产品创新设计体系构建探索

EXPLORATION ON THE CONSTRUCTION OF INNOVATIVE DESIGN SYSTEM OF MUSEUM CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF NEW CULTURAL AND CREATIVE

在新文创时代的背景及博物馆文创设计的转变势态下,探索出具有实际指导意义的博物馆文创产品创新设计体系。通过分析新文创理念的价值演进,结合博物馆文创产品的转型升级势态,总结出新文创视域下博物馆文创产品设计层次。建立多个维度的博物馆文创产品创新设计体系构建模型,通过此体系模型指导博物馆蕴含的深度文化内涵进行创造性转化和创新性发展,同时为博物馆文创设计提供具有可行性和建设性的思路和方法。

Under the background of the new cultural and creative era and the changing trend of museum cultural and creative design,the innovative design system of museum cultural and creative products with practical guiding significance is explored.By analyzing the value evolution of new cultural and creative ideas and combining with the transformation and upgrading of museum cultural and creative products,this paper summarizes the design levels of museum cultural and creative products from the perspective of new cultural and creative.The multidimensional construction model of museum cultural and creative product innovation design system is established to guide the creative transformation and innovative development of the deep cultural connotation contained in the museum through this system model,and at the same time to provide feasible and constructive ideas and methods for museum cultural and creative design.