从感官偏好到社会惯习:物品性别化的设计人类学研究

FROM SENSORY PREFERENCE TO SOCIAL HABITUS:AN DESIGN ANTHROPOLOGY RESEARCH ON GENDERED PRODUCTS

为探究享乐型物品中的性别化设计对95后学生群体性别身份认知的影响,本研究采用了设计人类学中的文化探针调研和半开放式访谈方法。受访者主要从显性的感官偏好和隐性的社会惯习两方面判断物品的性别气质;女性化物品的感官特征过剩,男性化物品的感官特征缺乏设计。设计师应该采取减少不必要的感官特征设计、平衡男性化和女性化的感官特征设计,和用感官特征的设计影响社会惯习的设计策略,从而拓宽性别表达空间。

To explore the influence of gendered design in hedonic objects on the perception of gender identity in the post-95 student group,this research adopts Cultural Probe Research and Semi-structured Interviews in Design Anthropology.Respondents judged the gendered temperament of items primarily in terms of both explicit sensory preferences and implicit social habitus.Feminine products have an excess of sensory features while masculine products lack design in sensory features.Designers should adopt design strategies that reduce unnecessary sensory features,balance masculine and feminine sensory features,and use sensory features to influence social habitus in order to broaden the space for gender representation.