算法推荐视域下大学生价值观引导的“难为”与“可为”

"Difficult"and"Possibilities"Guided by College Students′Values from the Perspective of Algorithm Recommendation

算法推荐是现代信息传播的核心技术,正潜移默化地影响着大学生的思想价值观念。在算法推荐构建的新拟态环境里,大学生价值观引导面临着“信息茧房”增加大学生价值观引导难度、“碎微叙事”削弱大学生价值观理论学习成效、“受众本位”消解教育者话语主导地位等现实困境。对此,必须加强法律规制,夯实算法价值根基;重视算法教育,提升大学生算法素养;打破话语隔阂,占领舆论主导地位,推动算法推荐与大学生价值观引导同频共振、同向而行。

Algorithm recommendation is the core technology of modern information communication,which is subtly affecting the ideological values of college students.In the new mimicry environment constructed by algorithm recommendation,college students′value guidance faces with practical dilemmas such as"information cocoons"increasing the difficulty of college students′value guidance,"fragmented micro-narrative"weakening the learning effectiveness of college students′value theory,and"audience-oriented"dissolving the dominant position of educators′discourse.In this regard,it is necessary to strengthen legal regulation and consolidate the foundation of algorithm value;Attach importance to algorithm education and improve the algorithm literacy of college students;Break the discourse barrier,occupy the dominant position of public opinion,and promote the algorithm recommendation and the value guidance of college students to work together and develop in the same direction.