乡村振兴视阈下乡村语言景观研究——以巢湖市三瓜公社为例

On Rural Linguistic Landscape from the Perspective of Rural Revitalization--Taking Sangua Commune in Chaohu City as an Example

作为语言生态建设的组成部分,乡村语言景观是公共空间与地域文化融合的可视化表现,也是促进乡村振兴的重要资源。依据场所符号学理论,聚焦巢湖市三瓜公社的语言景观实态,揭示乡村语言景观的语符特点和文化内涵。研究表明,三瓜公社语言景观呈现多语组合模式,官方标牌和私人标牌语码取向一致,汉语在标牌使用中比例高、程度突显。语言景观蕴含了地域文化元素,展现出新时代乡村创新发展理念。对于语言标牌设置中存在的问题,针对性地提出了应对策略,以期有助于促进乡村语言文化生态,助力乡村振兴。

As an integral part of language ecology construction,the rural linguistic landscape is not only a visual representation of the integration of public space and regional culture,but also an important resource for promoting rural revitalization.According to the theory of place semiotics,this paper focuses on the actual state of linguistic landscape of Sangua Commune in Chaohu City,which aims to reveal its linguistic features and cultural connotation.The results indicate that the linguistic landscape of Sangua Commune is featured by the multi-language combination pattern,the official signs and private signs have the same code orientation.The proportion of Chinese in the use of signs is high and the degree is prominent.The linguistic landscape contains elements of regional culture and shows the concept of rural innovative development in the new era.Targeted countermeasures are proposed for the problems existing in the setting of language signs,which are expected to promote language and cultural ecology in rural areas and contribute to rural revitalization.