建立青少年数字化体育服务机制的实践探索——基于全国青少年线上亲子体育活动的个案研究

Practical Exploration of Establishing Youth Digital Sports Service Mechanism:A Case Study on Online Parent-child Sports Activities for Teenagers in China

在数字时代背景下,体育呈现多元化功能及多领域跨界融合趋势。以2020年全国青少年线上亲子体育活动为案例,基于诠释主义案例研究方法,建立青少年数字化体育服务机制的理论模型。发现,青少年数字化体育服务已超越传统意义上的青少年体育行政管理和产业经济范畴,青少年体育与数字服务、数字经济、数字评估、一站式服务互融发展已涌现出大量创新性、交叉性、复杂性的管理和技术难题,尤其是基于需求驱动、资源整合、互动运行、信息控制和价值共生等机制形成引导嵌入、双向流动、技术服务和衍生共融关系,对我国开展青少年数字化体育服务工作具有借鉴意义。

Under the background of the digital age,sports present the trend of diversified functions and cross-border integration in multiple fields.Taking the National Youth Online parent-child sports activities in 2020 as a case,this study establishes a theoretical model of youth digital sports service mechanism by the interpretivism case study method.It is found that youth digital sports service has been beyond the scope of youth sports administration and industrial economy in the traditional sense,the integration between youth sports and digital service,digital economy,digital evaluation,one-stop service have raised a series of innovative,cross cutting and complex management and technical puzzles.In particular,based on the mechanisms of demand driven,resource integration,interactive operation,information control and value symbiosis,the relationship of guidance embedding,two-wayflow,technical service and generative integration has been formed,which can be used as a reference for the development of youth digital sports service in China.