经管类专业课程应用型混合式教学生态构建与实践

Construction and Practice of Applicaiton-oriented Blended Teaching Ecology for Economics and Management Courses

在分析经管类专业课程混合式教学改革现实挑战的基础上,明确提出线上线下理论教学与课内课外实践教学融合赋能的应用型混合式教学生态设计方案,并阐释了基于OBE理念的实施路径,继而结合“市场营销学”课程教学实践,讨论应用型混合式教学“五协同”,即课程思政与课程教学目标协同、教师与学生协同、线上线下学习协同、课内课外实践协同、成绩评价体系协同。

Based on the analysis of the realistic challenges of the blended teaching reform of economics and management courses,a design scheme ofthe applied blended teaching ecology that integrates online and offline theoretical teaching as well as in-class and out-of-class practical teaching was clearly proposed,and the implementation path based on OBE concept was explained.Finally,combined with the teaching practice of“Marketing course”,the“five collaborations”of applied blended teaching was discussed,that is,the synergies between curriculum ideology and politics and curriculum teaching objectives,teachers and students,online and offline learning,in-class and out-of-class practice,and achievement evaluation system.