巴赫金对话性视角下非典型语言景观研究——以新华网为例

An Exploration of the Non-typical Linguistic Landscape from the Perspective of Bakhtin’s Dialogism:A Case Study of Xinhuanet

随着语言景观研究热度的攀升,其研究范围不断拓展,由传统的标牌及广告扩展到涂鸦、游行标语及网站等非典型语言景观。文章以新华网内的语言景观为研究对象,从巴赫金对话理论的主体间性、复调及未完成性展开例证分析,在对话性视角下研究其语言景观现状,并相应提出值得其他新闻网站借鉴的思路。新闻网站语言景观应捕捉言语间性,切换叙事主体,深挖新闻价值;融入多方声音,丰富记叙视角,充实主人公角色;重构文本与媒介,增强新闻互动性,扩充新闻媒介,以期规范与引领国内新闻网站语言景观。

With the increasing popularity of researches in linguistic landscape,its research scope is expanding from traditional signs and advertisements to non-typical language landscape such as graffiti,parade signs and websites.This paper takes the linguistic landscape of Xinhuanet as a case study,and carries out an example analysis from the intersubjectivity,polyphony and incomplete nature of Bakhtin’s dialogue theory.The current situation of its linguistic landscape is studied from the perspective of dialogism,and some worthwhile ideas for other news websites are put forward correspondingly.The language landscape of news websites should capture the interverbal nature,switch the narrative subject,and dig deeply into the news value;integrate multiple voices,enrich narrative perspective,and enrich the role of the hero;reconstruct the text and media,enhance the interaction of news,and expand the news media in order to standardize and lead the language landscape of domestic news websites.