短视频时代乡村社会媒介化现象审视——基于皖北Y村的田野调查

A Survey of the Mediatization Phenomenon of Rural Society in Short Video Era:Based on a Field Investigation of Y Village in Northern Anhui Province

在乡村媒介的实践过程中,以短视频为主的视听媒介的影响不断扩散到乡村社会的各个层面,乡村社会日益呈现出媒介化场景。将媒介化理论视角引入分析皖北Y村个案观察,发现以短视频为代表的新媒介带来村民日常生活媒介化、社会关系媒介化以及乡村文化媒介化,同时也导致了农民主体异化、社会关系过度虚拟化、乡村文化浅薄化等问题,使城乡二元对立关系呈现出新内涵。

In the practice of rural media,the influence of audio-visual media,mainly short videos,has been spreading to all levels of rural society,and the rural society is increasingly presenting mediation scenes.Introducing the perspective of mediatization theory into the case study of Y village in northern Anhui Province,the study found that the new media represented by short video has brought the mediatization of villagers’daily life,social relations and rural culture.At the same time,it has also led to the alienation of farmers’subject,the excessive virtualization of social relations and the shallowness of rural culture,which has presented a new connotation of the dual opposition between urban and rural areas.