基于私域流量的生鲜农产品社交电商模式构建

Construction of social e-commerce model for fresh agricultural products based on private domain traffic

基于私域流量运营的基本逻辑,构建生鲜农产品社交电商模式。生鲜农产品运营主体应通过活动刺激、多渠道汇集等方式达到流量获取的目的,在此基础上,利用微信朋友圈、微信社群、微信公众号等实现流量的变现,通过KOL裂变拉新、大数据精准化运营进行流量再开发。基于私域流量的生鲜农产品社交电商模式改变了传统的农产品销售模式,在很大程度上解决了农消对接及生鲜农产品销售的最后一公里问题。

Based on the basic logic of private domain traffic operation,the social e-commerce model of fresh agricultural products had been constructed.Fresh agricultural product operators should achieve the purpose of traffic acquisition through activity stimulation,multi-channel collection and other ways.On this basis,WeChat friends circle,WeChat community,WeChat official account,etc.were used to realize the realization of traffic,and traffic redevelopment was carried out through KOL fission innovation and big data precision operation.The social e-commerce model of fresh agricultural products based on private domain traffic had changed the tradi⁃tional agricultural product sales model,and solved the problem of the connection to a large extent between agricultural products and consumers and the last mile of fresh agricultural product sales.