农产品电商生态系统构成、特征及演化路径研究

Research on structure,features and the evolution path of agricultural product e-commerce ecosystem

基于农产品电子商务发展的实际情况,利用商业生态系统理论分析农产品电商生态系统的组成结构,明确农产品电商生态系统的特征,分析农产品电商生态系统的初创阶段、扩张阶段、成熟阶段和衰落重构阶段的演化路径,进而从商业生态系统角度提出加快农产品电商发展的具体建议。

Based on the actual situation of the development of e-commerce for agricultural products,the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem,the characteristics of e-com⁃merce ecosystem for agricultural products were clarified,the evolution path of agricultural product e-commerce ecosystem in its initial stage,expansion stage,mature stage and decline and reconstruction stage was analyzed,and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.