农村地区中老年人数字鸿沟弥合的影响因素

Influencing factors of bridging the digital divide for middle-aged and elderly people in rural areas

利用2021年江苏省中老年人互联网使用情况专项调查数据,基于计划行为理论,以是否使用互联网为衡量指标,运用单因素分析、Logistic回归分析造成农村中老年人数字鸿沟的影响因素。研究发现,农村中老年人互联网使用存在年龄、学历、婚姻情况和自评健康方面的显著差异,高龄、低学历者更可能面临数字鸿沟;农村中老年人对互联网的积极态度、同辈人互联网使用情况及个人的学习意愿能明显促进其互联网使用,降低面临数字鸿沟的概率。根据结果,认为在弥合农村中老年人数字鸿沟过程中,应重点关注高龄、低学历者,并尽量发挥其主观能动性。

The 2021 special survey data on the internet use of middle-aged and elderly people in Jiangsu Province was used.Based on the theory of planned behavior,taking whether to use the internet as the measurement index,single factor analysis and Logistic regres⁃sion were used to analyze the factors causing the digital divide among the middle-aged and elderly people in rural areas.The results showed that there were significant differences in age,educational background,marital status and self-rated health among the middleaged and elderly in rural areas.The elderly and those with low educational backgrounds were more likely to face the digital divide;the positive attitude of the rural middle-aged and elderly towards the internet,the internet use of their peers and their personal willingness to learn could significantly promote their internet use and reduce the probability of facing the digital divide.According to the results,it was considered that in the process of bridging the digital divide between the middle-aged and the elderly in rural areas,the elderly and those with low educational backgrounds should be paid attention to and their subjective initiative should be given full play.