移动图书馆APP读者使用意图及影响因素研究

A Study on the Intentions of Mobile Library APP Users and the Factors Influencing Their Uses

移动图书馆APP让数据交互从“馆间”转向“指尖”。尽管既往研究对移动图书馆APP的可能价值做了大量研究,但是缺乏对读者使用意图的扎根观察,也缺乏对读者使用意图影响因素的专门分析。文章基于调查问卷数据,绘制了移动图书馆APP读者行为画像,并分析了读者使用意图的影响因素。研究发现,虽然图书馆在移动APP上做了大量努力,但是读者使用粘性较低,意图不强。通过模型验证发现,系统功能(可访问性、资源丰富性、系统帮助)、界面特征(屏幕设计、导航、文字表述)和个体差异(使用期望、领域知识和圈际影响)影响了移动图书馆APP的使用。基于此,文章提出了进一步改善功能服务的策略建议,以期为提升移动图书馆APP的使用提供学术线索。

The mobile library app allows data interaction from"between libraries"to"at the fingertips".Although scholars have done a lot of research on the possible value of mobile library apps in the past,such research lacked rooted observation of readers'intention to use them and specialized analysis of the factors influencing readers'intentions.Based on the questionnaire,the article draws a behavioral profile of mobile library app readers and analyzes the influencing factors of readers'usage intentions.It was found that although libraries have made great improvements in mobile apps,readers are reluctant to use them.Model validation revealed that system functionality(accessibility,resource richness,system help),interface features(screen design,navigation,text representation),and individual differences(usage expectations,domain knowledge,the inter-circle influence)influenced mobile library app uses.Based on this,the article offers strategies to further improve functional services to provide academic support for the use of mobile library apps.