我国高校对外话语传播的困境与出路

Predicament and Solutions of Foreign Discourse Communication in the Chinese Universities

对外话语传播是提高国家文化软实力的重要手段,高校扮演着重要角色。目前我国高校的对外话语传播存在着传播内容不精、传播方法略显陈旧、国际化程度有待深化、对外传播体制机制尚不健全等诸多困境。优化我国高校对外话语传播的策略是:突出特色,以前沿的学科优势筑牢根基;培养人才,以完备的人才优势强化能力;优化平台,以丰富的载体平台汇集资源;革新方法,以创新的宣传方式开拓新渠道;夯实制度,以健全的制度体系保障持续性。

The communication of foreign discourse is an important means to improve the soft power of national culture,and universities play an important role.At present,there are many dilemmas in our universities'foreign discourse communication,such as the unperfected content of communication,the slightly old communication method,the degree of internationalization that needs to be deepened,and the poorly external communication system,and so forth.The strategies to optimize the spread of foreign discourse in Chinese universities are as follows:highlight the characteristics and build a solid foundation with the advantage of frontier subjects;cultivate talents,and strengthen ability with complete talent advantage;Optimize the platform to collect resources with rich carrier platform;innovative methods to open up new channels with innovative ways of publicity;and tamp the system,with a sound system to ensure sustainability.