新中国体育“一报一刊”的媒介话语流变与价值建构

Media Discourse Changes and Value Construction of"One Newspaper and One Magazine"in New China

文章以《新体育》与《中国体育报》(原《体育报》)为研究对象,通过文献资料法、数理统计法、话语分析法等对其话语特点进行分析,归纳出其在不同历史时期和社会环境下所发挥的功能与影响。在不同发展阶段,“一报一刊”作为中国特色社会主义体育专业媒体,通过自身话语实践与体育实践、社会实践进行了深入互动,是新中国体育发展的记录者、见证者、参与者和推动者,展现了国家与社会在不同发展阶段对于体育的认知与功能定位和体育传播的发展变迁。

Taking"One Newspaper and One Magazine"(China Sports Daily and New Sports)as the research objects,this study analyzes by means of documents,mathematical statistics,discourse analysis and historical research their reports and discourse characteristics as well as their functions and influences in different historical periods and social environments.At different stages of development,"One Newspaper and One Magazine",as the professional media of socialist sports with Chinese characteristics,have had in-depth interaction with sports practice and social practice over time through their own reporting and discourse practice.As the recorders,witnesses,participants and promoters of the development of sports in New China,"One Newspaper and One Magazine",as an indispensable and important force of the development of sports in new China,show the changes in cognition and functional positioning of sports and sports communication at different stages of the state and social development.