极简主义品牌设计中色彩的应用研究

Research on the Application of Color in Minimalist Brand Design

在当今信息化的时代,快节奏的生活使人们疲于对烦冗信息的接受,因此极简主义风格逐渐开始受到人们的青睐。“由繁入简”开始纳入品牌方的考虑,而色彩作为一个品牌的主要基调,深深影响着人们对于品牌的感官认识。基于对极简主义与品牌设计的概述以及国内外成功的品牌设计案例进行分析和探究,从极简主义风格的品牌设计策略、色彩的原理和方法三个角度探究极简主义风格下色彩的运用。

In modern times is an era of information development,the fast pace of life makes people tired of receiving redundant information,so the minimalist style gradually begins to be embraced by people."From complex to simple"began to be considered by the brand side,and color,as the main tone of a brand,deeply affects people's perception of the brand.Based on the overview of minimalism and brand design as well as the analysis and exploration of successful brand design cases at home and abroad,the application of color under the minimalist style is explored from the three perspectives of minimalism brand design strategy,color principle and method.