中国传统色彩在平面设计中的应用必要性与策略探析

The Necessity and Strategy of the Application of Chinese Traditional Colors in Graphic Design

色彩不仅是美的代表,也是美的体现,人们可以用色彩描述事物,也可以通过色彩去认识事物。将中华民族在历史长河中形成的色彩文化运用到现代平面设计当中会碰撞出绚丽的火花。中国传统色彩不断与时俱进,创新发展,中国传统色彩被运用到平面设计当中,能够赋予平面设计生命力。本文通过阐述中国传统色彩的主要特点以及其对平面设计效果的影响,分析其在平面设计中应用的必要性,提出中国传统色彩在平面设计中的应用策略,以供参考。

Color is not only the representative of beauty,but also the embodiment of beauty.People can describe things with color,and also know things through color.Applying the color culture formed in the long history of the Chinese nation to modern graphic design will produce brilliant sparks.Chinese traditional colors keep pace with the times,innovate and develop.The application of Chinese traditional colors in graphic design can endow graphic design with vitality.This paper expounds the main characteristics of Chinese traditional color and its influence on the effect of graphic design,analyzes the necessity of its application in graphic design,and puts forward the application strategy of Chinese traditional color in graphic design for reference.