新媒体环境下中国动漫IP版权保护策略探析——以色彩保护为例

Analysis on Animation IP Copyright Protection Strategy in China in New Media Environment--Taking Color Protection as an Example

新媒体环境下对动漫IP产权的保护不力,使得原创人员在创作过程中的投资无法收回,长此以往将会阻碍我国动漫相关产业的发展。为加强中国动漫IP版权保护力度,保护原创人的合法利益,采取有针对性措施是极为必要的。本文便首先说明当前中国动漫IP版权中存在的抢注行为猖獗、盗版泛滥的问题,再对问题成因进行分析,最后结合中国动漫产业实际发展情况,提出新媒体环境下中国动漫IP版权保护的具体策略,以此为相关人员提供实践经验,增强中国动漫IP版权的保护力度。

The weak protection of animation IP property rights in the new media environment makes the investment of original personnel in the creative process unrecoverable,which will hinder the development of China's animation-related industry in the long run.In order to strengthen the protection of Chinese animation IP copyright and protect the legitimate interests of the original creators,it is extremely necessary to take targeted measures.This article first explains the problems of rampant cybersquatting and widespread piracy in China's animation IP copyright,then analyzes the causes of the problem,and finally puts forward specific strategies for the protection of Chinese animation IP copyright in the new media environment based on the actual development of China's animation industry,so as to provide relevant personnel with practical experience and enhance the protection of China's animation IP copyright.