网红城市的视觉复制与图像化生产——基于图像色彩的计算视觉分析

Visual Reproduction and Image Production of Internet Celebrity City: A Computational Visual Analysis Based on Image Color

网红城市是城市打破传统资源配置方式、见证城市创新形象传播的生动实践。随着图像生产技术的发展和普及,人们对于网红城市的认知建基于互联网空间中由大量城市影像构筑而成的网红标签,网红城市可能将陷入一场以图像化、经验化为特征的复制循环。文章聚焦网红城市图像中的视觉复制,以计算传播的技术路径对五座代表性网红城市的图像色彩进行计算视觉分析,发现三个代表性的复制逻辑。网红城市图像的复制生产主要为观者的“想象地理”所统摄,包括以都市轮廓、地方记忆性城市空间、怀旧空间等为代表的空间生产,及以风格化技术为代表的复制技术生产。虽然网红城市在图像化复制的驱动下可能形成了一种生成套路,但其也型构了一种新的文化张力,引导着人们在空间生产、意义共享和地方感重构的过程中见证新城市公共文明。

With the replacement of traditional images by technical images, people’s perceptions of Internet celebrity cities are based on the Internet celebrity label constructed by a large number of city images in the cyberspace. The future of Internet celebrity cities may fall into an infinite loop of replicative image production, which is characterized by visualization and empirical evidence. This research focuses on the visual reproduction of the image production of Internet celebrity city, carrying out computational visual analysis on the images of Douban photographic topics of five representative Chinese Internet celebrity cities including Beijing, Hangzhou, Chongqing, Guangzhou and Xian. It finds that the reproduction of Internet celebrity cities is mainly controlled by the "imagination geography" of viewers,including the spatial production represented by urban skyline, urban spaces based on local memory, nostalgic urban spaces, etc., and the reproduction process is executed by stylized techniques. Although Internet celebrity cities may result in a production stereotype driven by image replication, it also forms a new cultural tension, leading people to witness the new public civilization of cities in the process of space production, meaning sharing and reconstruction of the sense of place.