马克思资本逻辑批判理论视域下“饭圈”生产乱象的批判

A Critique of the Chaos of Production in the“Fans Circle”underthe Perspective of Marx’s Critical Theory of Capital Logic

随着“饭圈”文化的兴起,“饭圈”暴露出诸多负面问题。“饭圈”生产乱象产生的内在逻辑在于“饭圈”生产受以资本增值为价值导向的资本的生产逻辑控制。资本对“饭圈”生产逻辑的控制具体以两条逻辑主线展开,一是以“饭圈”生产目的唯流量化、生产内容庸俗化、生产方式数字剥削化为主要特征的显性逻辑,二是以“饭圈”数据崇拜和物化关系为主要特征的拜物教隐性逻辑。破解“饭圈”的生产乱象,需打破资本对“饭圈”生产逻辑的控制,消除数据崇拜,构建合理关系,促进“饭圈”的良性发展。

With the rise of the“fans circle”culture,the“fans circle”has exposed many negative problems.The internal logic of the chaos of“fans circle”production is that the production is controlled by the production logic of capital oriented by the multiplication of capital.Capital’s control over the production logic of the“fans circle”is specifically carried out in two logical main lines,one is the explicit logic characterized by the main characteristics of the production purpose of the“fans circle”,the vulgarization of the production content,and the digital exploitation of the mode of production.The other is the implicit logic of fetishism characterized by the relationship between the“fans circle”data worship and materialization.Cracking the production chaos of the“fans circle”requires overcoming the capital’s domination of the production logic of it,breaking the data worship,building reasonable relations,and promoting the benign development of the“fans circle”.