消费偏好下企业行为定价对绿色创新的影响

The Impact of Corporate Behavior Pricing on Green Innovation under Consumer Preference

随着互联网及大数据兴起,企业基于消费者行为的定价越来越常见。在Hotelling模型基础上,通过建立三阶段双寡头的动态博弈模型,探求不同定价模式下,企业绿色创新水平变化是研究的创新之处。研究表明:在不同消费偏好下,产品的定价会随着绿色技术创新水平的提升而降低。同时,技术创新水平会随着绿色消费者的占比与政府补贴的增加而提高,技术创新水平控制在合适范围内,进行绿色技术创新企业的利润才能保持增长。

With the rise of the Internet and big data,it is becoming more and more common for companies to price based on consumer behavior.On the basis of the Hotelling model,by establishing a dynamic game model of a three-stage duopoly,the change in the level of green innovation of enterprises is the innovation of this study in the case of different pricing models.Studies have shown that no matter what kind of pricing model,under different consumer preferences,the pricing of products will decrease with the improvement of the level of green technology innovation,and at the same time,the level of technological innovation will increase with the proportion of green consumers and the increase of government subsidies,and the level of technological innovation is controlled within the appropriate range,so that the profits of green technology innovation enterprises can maintain a dominant position.