襄阳红色旅游资源开发与营销研究

Research on the development and marketing of red tourism resources in Xiangyang

襄阳红色旅游资源底蕴深厚,传统的开发与营销模式已经不能满足游客需要。针对襄阳红色旅游资源开发中存在的特色产品开发欠缺、营销宣传力度不够、科学开发规划不足、文化内涵挖掘不深、旅游专业人才短缺等问题,提出在新时代背景下通过开发特色产品、加大营销力度、科学合理规划、深挖文化内涵、加快人才引进等策略,促进襄阳红色旅游的发展。

Xiangyang has deep red tourism resources,but the traditional development and marketing model can no longer meet the needs of tourists.In view of the problems existing in the development of Xiangyang's red tourism resources,such as the lack of characteristic product development,insufficient marketing publicity,insufficient scientific development planning,insufficient cultural connotation excava-tion,and the shortage of tourism professionals,this paper proposes to promote the development of Xiangyang's red tourism in the new era by developing characteristic products,increasing marketing efforts,scientific and reasonable planning,deeply digging cultural connotation,and accelerating the introduction of talents.